She's made it to the top of Google's most searched celeb in India.
TCS' customer focus has been central to its recent success.
In what comes as a late reaction following the backlash received over Salman Khan's appointment as Goodwill Ambassador for India for Rio Olympics, the Indian Olympic Association (IOA) has now turned to cricket legend Sachin Tendulkar to be the Indian contingent's ambassador.
SRK's persona and brand power has been built over nearly 30 years of public acclaim and love. Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs capable of striding over controversies, explains ad guru Sandeep Goyal.
The tarmac-bound warrior in her is guaranteed to inspire your travel style.
From consulting firms to tech and detergent companies, brands are busy swatting away online crusaders. In the fraught times we live in, it is not just religion that stokes the fires of controversy. In such instances, it may be best to take the trolls head on.
'LeBron will forever be regarded as one of the most accomplished individuals in the history of sports. Long Live the King!'
'She is a daughter-in-law of Pakistan and this is not something that can be overlooked.' 'So many have contributed towards the Telangana cause and many have laid down their lives for the same. Why are their names not considered?' BJP leader Dr K Laxman defends himself in this exclusive interview with Vicky Nanjappa/Rediff.com
The final decision was supposed to be taken this month, however, it has been postponed.
The still versions of the campaign will appear in print and digital.
Modi, who is visiting Ukraine at the invitation of President Volodymyr Zelenskyy, has said that he will share with the Ukrainian leader perspectives on peaceful resolution of the ongoing conflict.
What's your take on these actors' fashion choices?
Mahesh Vijapurkar on phoney ideology excuses and the spurning of brand ambassadors.
The actor asked people to make a difference in the lives of abandoned animals.
Of the top four companies, which collectively hold more than half of India's market share, two have pitted Shah Rukh Khan and Sunny Deol against each other.
We go behind the scenes of Katrina's latest shoot.
ITC's noodle brand has been caught in the Maggi crossfire.
'From the Indian perspective, young customers with more disposable income will also drive the growth.'
The music composer is the state's first ever brand ambassador!
Neeraj Chopra has been the face of Indian athletics since winning the historic gold medal at the Tokyo Olympics.
This is the second deal between Peugeot and the C K Birla group. Last month, the two groups entered a "long-term" partnership, with an initial investment in capital expenditure of close to Rs 700 crore, for vehicle and power-train manufacturing in Tamil Nadu.
Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
The movie star dialed into her chic girly side at Paris Fashion Week.
Check out the stars who came to cheer the players
The investigation pertains to a case against Pranav Jewellers, a partnership firm based in Tiruchirapalli, whom the ED raided on November 20 and claimed to have seized "unexplained" cash of Rs 23.70 lakh and some gold jewellery.
Gulf carrier Etihad Airways on Thursday entered into an agreement with the Chennai Super Kings (CSK) to become its official sponsor.
After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.
'We're excited about the game, and obviously, if you can win, it builds a lot of momentum going into the semifinal.'
Byju's is set to go the way of Housing.com and Zilingo. It is only a matter of time. Indeed, the coup attempted by investors will ensure that, says Debashis Basu.
Vantika Agrawal, 21, is aiming to become a Grandmaster, which could happen as early as next year.
Virat is at the top of the celebrity league today, far ahead of the Khans or any other superstar. He lends tremendous velocity and stature to the couple brand where Anushka is an equal partner, says Sandeep Goyal.
A recent entrant in the Indian scooters market Yamaha Scooters has roped in Bollywood's Deepika Padukone to be the brand ambassador for Yamaha Ray that will be launched in August.
Tatas' brand value grows 12% in the past year, far ahead of Reliance and Airtel.
Many believe that marketing budgets could be a hurdle.
The tennis great posted pictures from an ad shoot for footwear brand Stuart Weitzman.
Indian tennis star Sania Mirza on Thursday hit out at politicians for raising objections to her being appointed as Telangana's brand ambassador, saying that her family had been staying in Hyderabad for more than a century and to call her an outsider was condemnable.
Australian tennis great Rod Laver said that watching Nadal compete had been a privilege.
